Turn cold traffic into qualified calls.
Sondr builds branded quizzes that score every respondent 0–100. Your ad traffic answers six questions; your sales team opens Monday knowing exactly who to call first.
A form asks. A quiz qualifies.
Build in your brand
Six questions from a template, your logo and colours, contrast guaranteed by the theme contract. About ten minutes — no designer needed.
Publish on your domain
One question per screen, loads in under two seconds on mobile data. Respondents see your brand — Sondr stays invisible.
Call the right people
Every answer moves a 0–100 score. Leads land sorted by score in the dashboard, with the arithmetic behind each one, and export to CSV or XLSX whenever you want them elsewhere.
Three screens is the whole product.
Points on the left, live preview on the right
Every answer carries points and every question carries a weight. You watch the score move as you type, so there is no guessing what a respondent will see.
A result worth giving an email for
Your colours, your logo, your domain. The score comes with the reasoning behind it — which is why people book the call.
The arithmetic, not just a number
Open a lead and you see which answers earned the score, what they said, and the one line your colleague left before you dial.
A form asks for an email. A quiz gives a reason to hand it over.
People will answer questions about their own situation — they will not write into a black hole. The result they get back is worth the exchange, and you get the reasoning behind every score instead of a name on a list.
It can draft the quiz. You still decide what ships.
The hard part of a quiz is knowing which six questions separate a good lead from a bad one. Sondr can propose them from material you have already written — and then get out of the way.
Reads what you already published
Point it at a pricing page, a product page or a PDF. It reads the material and proposes six questions that separate a good lead from a bad one — each citing the line it came from.
Proposes the scoring, with reasons
Points for every answer, a weight for every question and three result bands, against your own definition of a good lead. On a quiz you wrote yourself, ask for a second opinion on the numbers instead.
Waits for you to say yes
Everything lands on a review screen. Keep what works, edit wording in place, drop the rest — nothing is created, changed or published until you press the button.
Every plan includes a monthly allowance of generations, Free included. It is a hard stop, not an overage — nothing AI does can add to your invoice.
Bring your own OpenAI key and the requests are billed to your account at your rates, with a much higher ceiling and a guard rail you set yourself. The key is encrypted before it is stored and never shown again.
Is Sondr a fit? Take the quiz.
Five questions, about ninety seconds. This is a real Sondr quiz — the same builder, scoring and result screen you would get. Answer it and you will see exactly what your own leads see.
Pay for what runs.
Metered on live quizzes and quiz makers — not on leads. A good month costs the same as a bad one. Free is metered the other way round: one quiz, fifty responses a month, no card and no end date. Every tier includes a monthly allowance of AI generations, and none of them can run past it.
The four questions we always get.
“Won't a quiz put people off?”
People will answer questions about their own situation, because the result they get back is worth the exchange — which is more than a contact form offers anyone. We are new enough that we will not quote you a completion rate we cannot yet stand behind: take the fit check on this page and judge the experience yourself.
“Who builds it? I have no designer.”
You do, from a template with the questions already written, and a nine-tip walkthrough that runs the first time. Drop in a logo and one colour — contrast is checked for you. Or send us your offer and we will draft it free during the trial.
“Where does the lead data live?”
In the EU, on your retention window, with a signed processing agreement and one-click erasure. Export to CSV or XLSX whenever you like — the leads are yours, including after you leave.
“What happens if it does not work?”
You cancel, monthly, in two clicks — no notice period and no call with anyone. Unpublish and the quiz is offline instantly, while every lead it collected stays exportable.
Your next campaign could qualify itself.
Build a quiz this afternoon, publish it on your domain, and see scored leads before the week is out.