A form gives you a pile. Every lead looks the same.
Thirty-six fills a week, one line each, no order. Your best rep spends her mornings reading, not calling — and the one buyer who was ready this quarter waited behind thirty who weren’t.
- 42 min
- a day triaging forms
- 1 in 5
- fills worth a call
- 2 days
- before a hot lead goes cold
- —Marcus A.09:14 · “Please contact me about pricing.”Unread
- —Priya R.09:02 · “Please contact me about pricing.”Unread
- —Lena V.08:51 · “Please contact me about pricing.”Unread
- —Tom O.Yesterday · “Please contact me about pricing.”Unread
- —Sofia L.Yesterday · “Please contact me about pricing.”Unread
- —Daniel A.Yesterday · “Please contact me about pricing.”Unread
Your day, already in order.
Five lanes, one rule: the highest score at the top of “To call”. Open Sondr at nine and start with the first card. No spreadsheet, no triage, no re-reading.
Going cold turns a card pink after 48 hours untouched. Below the line waits in New — for a quieter moment, not for never.
Six questions your buyer actually wants to answer.
Timing, budget, size, sign-off — the first-call questions, asked before the call. On your domain, in your colours. You set the weight of every answer; Sondr does the arithmetic.
- 1When are you replacing your current system?×3
- 2Is budget approved?×2
- 3How many employees?×1
- 4Who signs off?×2
- 5Current provider?×1
- 6Best time to call?×1
- Replacing this quartertiming · ×3+30
- Budget approvedbudget · ×2+20
- Head of IT signs offauthority · ×2+16
- 200–500 employeescompany size+7
- Currently on spreadsheetsprovider+10
- Call any morningtiming+8
AI summary: ready to switch this quarter, budget signed, wants a Tuesday-morning call. Lead with per-seat pricing.
One number. And the working behind it.
Every point traces to an answer, so a 91 means the same thing to everyone on the team — and you open the call already knowing what she cares about. No black-box “intent”.
- ✓Hot leads ping the team the second they finish
- ✓Email, Slack, webhook or your CRM — your choice
- ✓AI summary drafted from the answers, never invented
Free until it’s paying for itself.
No card for the trial. Every plan includes AI drafting.
- 3 quizzes
- Unlimited leads
- Sondr subdomain
- 2 seats · 10 AI credits
Before you ask.
- Will fewer people finish a quiz than a form?
- Usually more. Six taps is less friction than six text fields — and the ones who drop out are the ones you didn't want to call.
- Does it run on my domain?
- From Starter up: quiz.yourcompany.com, your logo, your colours. Free uses a Sondr subdomain.
- Where do the leads go?
- Your Sondr board, plus wherever you work: email, Slack, a webhook, or your CRM via the API.
- What does the AI actually do?
- Drafts questions from a description of your business and summarises each lead from their answers. It never scores — you do, with weights you can see.
- Do I need a card for the trial?
- No. Free stays free. Paid trials run 14 days and we ask for a card only when you decide to stay.
Your next hot lead is filling in a form right now.
Start free. Your first quiz is live in ten minutes.