BUILD A QUIZ

Branching and disqualifying

Send an answer straight to a later question, or end the quiz honestly when someone is not a fit.

Owners and Makers

Skip logic

Any answer can jump to a later question instead of continuing in order. Questions skipped that way are never asked and never scored, so a shorter path does not produce an artificially low score.

Set it under each answer in the builder: "then continue in order" is the default; pick a question to jump instead. A jump target that you later delete falls back to continuing in order rather than breaking the quiz.

The disqualification path

An answer can be marked as ending the run: the respondent gets an honest "not a fit" screen instead of a score, and the lead is stored, marked disqualified, so it never reaches your pipeline as a normal one.

Write your own wording for that screen under Results — the default is deliberately neutral rather than something invented in your voice.

Disqualified leads are worth keeping. Knowing who is not a fit, and which answer decided it, is how you fix the campaign that sent them.