WORK THE LEADS

Quiz analytics

Completion, drop-off per question and which sources actually send finishers.

Each quiz has a results page — the numbers behind the leads rather than the leads themselves.

  • Views, starts and completions over the range you pick, and the completion rate between them.
  • Score distribution across your bands, so you can see whether the quiz is scoring anyone the way you expected.
  • Per-question drop-off: where people stop. A question that loses a fifth of respondents is usually asking for something they do not want to admit, or that they do not know yet.
  • Sources: which campaign, referrer or UTM produced starts, and which produced finishers. They are rarely the same list.
View counts are a best-effort counter, not deduplicated per visitor. Treat them as a trend, not an audience measurement.